For Firefox Bikes, it is beneficial to associate with organizations such as MSF, as we’re able to bring relevant networks that exist around cycling to participate in such events, and through them support MSFs work in India and around the World. Besides being well-organized, Cycle for MSF made the right connect, in the sense that riders were able to identify with the information that was disseminated at the event. The fact that MSF has programmes in India varying from fighting the neglected disease of kala azar in Bihar to increasing HIV/AIDS and TB care in Mumbai and Manipur – shows that it indeed goes where the need is greatest. Being able to deliver quality medical humanitarian care around the world, the way MSF does, is commendable. While everybody does his/her part in supporting causes, creating awareness is vital too, which an event like Cycle for MSF did well. In the future, Firefox Bikes would want to be a part of more such cycling events organized by MSF.